SEO Specialist role includes:
- Coordinating with the SEO and PPC Agencies for business optimization
- Analyzing Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Oversee the agency task to optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Up to date with the latest trends and best practices in SEO and SEM
- Efficient SEO experience
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Experience with website analytics tools (e.g., Google Analytics, Google ads, search console, Google my business, SEO tools like SEMrush, ahref etc. keyword planner)
- Knowledge of ranking factors and search engine algorithms